This website lets you to compare statistics about Facebook advertisements by Dutch political parties. It is based on data from the Facebook Ad Library. For more information visit the about page.


Ads

This graph shows the (precise) amount of ads that each party has running over time, for a total of ads.


Spending

This graph shows how much each party spent on ads over time. Facebook provides a spending range (e.g. €1000 - €1999 has been spent on an ad) for each ad, this graph is based on the average of the range of each ad.

In total an estimated - has been spent.

The most expensive ad cost an estimated per day, ran for day(s) and is from .


Impressions

This graph show the impressions (i.e. how many times an ad was show) over time. Facebook provides an impressions range (e.g. 1000 - 1999 impressions) for each ad, this graph is based on the average of the range of each ad.


Potential Reach

This graph shows the potential reach (i.e. the maximum amount of people that could have seen an ad) over time. Facebook provides a potential reach range (e.g. 1000 - 1999 potential people reached) for each ad, this graph is based on the average of the range of each ad.

Please note that ads (out of total ads) did not have potential reach data. Almost all of those ads are from before April 2020.